Our Identity & Objectives

To be a recognized reference on business ethics for small and medium enterprises (SMEs), actively contributing to enhancing their performance through adherence to ethical standards.

Mission

To offer diverse services, initiatives, and programs to promote SMEs’ commitment to business ethics. This is achieved professionally and per regulations, best practices, digital technology, and partnerships with specialists and relevant entities.

Values

·  We operate professionally, based on comprehensive systems and well-planned strategies.

·  We excel in our work and grow progressively and continuously.

·  We collaborate with stakeholders to achieve mutual benefits.

Objectives

The importance of the association stems from the significance of considering the ethical dimension in various decisions and the importance of small and medium enterprises (SMEs) in the national economy. The association aims to create a positive impact in the education and business sectors, and the importance of its role can be appreciated in light of the following:

·   Small and medium enterprises contribute significantly to the GDP, and the Kingdom’s Vision 2030 seeks to increase their contribution from 20% to 35% by 2030. The number of SMEs in the Kingdom is estimated at more than 600,000.

·   Entrepreneurs, SME owners, managers, and employees face many challenges that may weaken their commitment to business ethics. These include challenges related to a lack of awareness and sufficient knowledge about ethical practices and their importance, as well as competitive market pressures that may lead some establishments to prioritize profitability over ethics. These individuals need reminders and awareness of the importance of adhering to business ethics, in addition to training, guidance, and mentoring to help them evaluate ethical aspects in various decisions and support them in building a system that fosters ethical practices in establishments.

·   Students, as potential entrepreneurs and future employees in SMEs, need awareness and guidance programs, as well as realistic and appropriate academic material that contributes to achieving one of the learning outcomes emphasized by academic accreditation bodies, which is considering business ethics in decision-making.

·   Graduate students, specialists, and those interested in business ethics need information and opportunities to exchange views on this subject.

·   Islamic religion and the heritage of the nation and the Kingdom are rich with inspiring stories and materials about business ethics. Sharing these stories can present a positive image of Islam and the Kingdom and help build a bridge of understanding and mutual respect between different cultures.